At e-customermetrics we turn web reports into customer insight, and this insight drives extra
income for your business.

You need to understand what motivates your customers – what makes them choose one direction rather than another. Normal web analytics software simply creates dashboards and reports – but it’s about activity on your site, not about actual customers. So you’re drowning in data, when all you want to do is drive customer behaviour to increase your ROI.

Uniquely, we can link online web behaviour to offline customer data, giving you a deeper understanding of each individual customer and the different routes and offers they take on their journey. So what was just an anonymous cookie becomes an individual customer. For example, you may find that what you thought was a successful online marketing campaign in terms of initial sales, actually recruited a group of customers with low lifetime value potential.

Think how loyalty cards have transformed retailers’ ability to understand customer purchasing habits. That’s what
e-customermetrics does. We turn web statistics into customer evaluations and use them to increase your profitability.

In fact, our online data analysis takes the loyalty card concept a step further. As well as basing offers on previous known shopping behaviour and lifestyle, we can use online customer data to turn browsing into a sales opportunity. So if someone looks at one of your online products, you could send them a relevant individualised trigger offer to prompt and encourage them to buy right away.